INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Computers & Internet | Apple | Cocoa
Computers & Internet | Programming (Apple Programming)
Computers & Internet | Mobile & Wireless Computing
Handheld & Mobile Devices (IPhone - Smartphone)

Based on Big Nerd Ranch’s popular iPhone Bootcamp class, iPhone Programming: The Big Nerd Ranch Guide  leads you through the essential tools and techniques for developing applications for the iPhone, iPad, and iPod Touch. In each chapter, you'll learn programming concepts and apply them immediately as you build an application or enhance one from a previous chapter. These applications have been carefully designed and tested to teach the associated concepts and to provide practice working with the standard development tools Xcode, Interface Builder, and Instruments. The guide’s learn-while-doing approach delivers the practical knowledge and experience you need to design and build real-world applications.

TOPICS COVERED INCLUDE: Dynamic interfaces with animation; User location and mapping services; Accessing accelerometer data; Handling multi-touch gestures; Navigation and tabbed applications; Tables and creating custom rows; Multiple ways of storing and loading data: archiving, Core Data, SQLite; Communicating with web services; ALocalization/Internationalization.

Go beyond the mechanics of Final Cut Express 4--learn how to edit with it! More than a button-pushing manual--this workshop give you firsthand experience with the art and technique of editing. You develop a working knowledge with nineteen tutorials that cover each and every essential, including:
* setting up your system and understanding the interface
* ingesting and organizing your material including drive-based and disc-based camera data
* slicing, dicing, and organizing clips
* editing to build and trim a sequence of shots
* adding transitions
* using sound to refine your edit
* titling with FCE and Photoshop
* animating images to create engaging scenes
* adding special effects filters
* compositing to enhance your projects
* outputting your material
The companion DVD contains project media, demo software, and free plug-ins for your use.


* Nineteen tutorial lessons give you firsthand experience with the art and technique of editing
* Covers every essential activity from system set-up to outputting your material
* The companion DVD contains project media files, demo software and plug-ins

The only Apple-certified book on Mac OS X v10.6, this revised best-seller will take you deep inside the latest big-cat operating system—covering everything from installation to automation, customizing the operating system, supporting applications, setting up peripherals, and more. Whether you're a support technician or simply an ardent Mac user, you'll quickly learn and master the new features in Mac OS X 10.6, including native support for Microsoft Exchange Server 2007. Following the learning objectives of the Apple Certified Support Professional exam, this self-paced book is a perfect guide for Apple’s training and a first-rate primer for computer support personnel who need to troubleshoot and optimize Mac OS X as part of their jobs. Chapter review sections and quizzes summarize and reinforce acquired knowledge.

The Apple Training Series serves as both a self-paced learning tool and the official curriculum for the Mac OS X and Mac OS X Server certification programs.

Fluency with Information Technology: Skills, Concepts, and Capabilities equips readers who are already familiar with computers, the Internet, and the World Wide Web with a deeper understanding of the broad capabilities of technology. Through a project-oriented learning approach that uses examples and realistic problem-solving scenarios, Larry Snyder teaches readers to navigate information technology independently and become effective users of today's resources, forming a foundation of skills they can adapt to their personal and career goals as future technologies emerge.

NEW PERSPECTIVES ON THE INTERNET has been updated to cover the newest software including Windows 7, Internet Explorer 8, Mozilla Firefox 3, and Google Chrome. With the New Perspectives critical-thinking, problem-solving approach, you will learn basic to advanced features of the Internet ? from Browser Basics to Electronic Commerce.

PRACTICAL COMPUTER LITERACY, Third Edition, provides clear, comprehensive instruction on the basics of computer literacy. This convenient, reader-friendly text integrates computer concepts, Microsoft Office 2010 applications, and Internet essentials within a streamlined package. Concise lessons within each chapter, usually one page in length, are presented in an appealing Frequently Asked Questions format and include full-color screenshots or diagrams. Additionally, the textbook comes with a robust BookOnCD, which is a digital version of the textbook that brings the book to life with videos, animated diagrams, software tours and provides assessment opportunities via WebTrack technology.

Students are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, DISCOVERING COMPUTERS: BRIEF provides the most up-to-date information on the latest technology in today's digital world.

Teaching and Learning with Technology Fourth edition continues to offer a foundation in learning theory and instructional design that helps position educational technology within the framework of teaching and learning. The text explores current and emerging technologies available to teachers. Using practical applications, examples from the classroom, and an array of reflection activities, the text offers students the opportunity to fully explore and apply technologies as tools to enhance teaching and learning. New Chapter 4 on diversity highlights technologies for special education students, ESL students, gifted, as well as diverse learning styles. The Fourth edition’s new Chapter 14 New Technologies focuses on emerging technologies relevant to today’s educators.

Faculty will find a full range of in-text activities including reviews, group, critical thinking, and hands-on experiences as well as marginal references to the robust MyEducationLab website.

The long-awaited second edition of Norman Bigg's best-selling Discrete Mathematics, includes new chapters on statements and proof, logical framework, natural numbers, and the integers, in addition to updated chapters from the previous edition. Carefully structured, coherent and comprehensive, each chapter contains tailored exercises and solutions to selected questions, and miscellaneous exercises are presented throughout. This is an invaluable text for students seeking a clear introductinos to discrete mathematics, graph theory, combinatorics, number theory and abstract algebra.

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

This book is appropriate for any standalone "computers and society" or "computer ethics" course offered by a computer science, business, or philosophy department, as well as special "modules" in any advanced CS course. In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics. Ethics for the Information Age is unique in its balanced coverage of ethical theories used to analyze problems encountered by computer professionals in today's environment. By presenting provocative issues such as social networking, government surveillance, and intellectual property from all points of view, this market-leading text challenges students to think critically and draw their own conclusions, which ultimately prepares them to become responsible, ethical users of future technologies.

Gregg College Keyboarding and Document Processing (GDP), 11e by Ober, Johnson, and Zimmerly: Your complete learning/teaching system. Your guide to success. GDP/11 is an integrated keyboarding system designed to process and score documents created in Microsoft Word. Together, the book and software systematically lead students through each lesson to provide an easy path to success. As a solid product for over 50 years, this version of the GDP software has grown into an online functionality. The same program is now web-based with seamless updates to provide greater accessibility for use at home, in class, and in labs - perfect for distance learning! Strong enhancements to the book while maintaining key elements including integrated language arts (starting at lesson 21) support the cohesive program's strong content. Skillbuilding is reinforced with MAP+ (Misstroke Analysis and Prescription). MAP+ is an individualized, diagnostic tool that is built into the software to help identify student's strengths and weaknesses while providing prescriptive drills to help them practice where they need it most. Also, MAP+ now has new, unlimited drill lines that begin at Lesson 1. Additionally, GDP/11 automatically scores for keyboarding errors and now formatting errors too! As a result, instructors will appreciate the customization of course management tools in GDP/11, including the new GPS (Grade Posting System) which allows complete flexibility in setting up grades. GDP/11 your complete learning/teaching system. Your guide to success.